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January 22, 2014

Reflections on a Winter Internship

By Erica Gossett (Intern) While many people spent their winter break getting some rays in the sun on their vacations, I had the opportunity to intern at Fusion Public Relations. On my arrival, Fusion made me feel very welcome and like I was part of the

By Fusion Intern
January 15, 2014

Remember When AIM Was Everything?

  By Erica Gossett (Intern) Think back to your first encounter with social media. Did you think it at the time that it would turn into a cultural phenomenon? If you’re a millennial, your first encounter with social media was likely with AIM, an online chat service that

By Fusion Intern
December 18, 2013

Can Tech Companies Take a PR Page from Beyonce'?

Cross-posted from Flack's Revenge Beyoncé schooled the music world with the release of her new record, announced with a simple one word “Surprise!” (the caption of the Instagram video that she shared with her 8M followers).  It was the social media update heard around the world,

By Bob Geller
November 15, 2013

Banksy Schools Tech PR on Buzz Building

Cross-posted on Flack's Revenge In New York, it was hard to escape the Banksy onslaught  last month. The enigmatic artist seemed to be everywhere and nowhere; omnipresent because the media covered him non-stop; yet tantalizingly out of sight, leaving a trail of pop-up art in his path. As

By Bob Geller
October 9, 2013

Neal Schaffer on How to Maximize Social Business

Neal Schaffer's book Maximize Your Social  (Wiley) just came out, and this is exciting for several reasons.  One, he just plain knows this stuff.  If you're not already familiar, Neal (bio) is a Forbes top 50 Social Media Power Influencer, and is also a noted

By Bob Geller
June 17, 2013

Tumblr: The Yahoo! Acquisition and Beyond

By Mitch Cavender, Intern Since its creation in 2007, Tumblr has accumulated a diverse user-base that uses the platform for myriad of purposes.  Hipsters, angsty teens, social justice champions, fandom shippers, and everything in between have learned to call the blue-backgrounded blogging site home, as it

By Fusion Staff
May 28, 2013

4 PR truths from Joan Rivers at IWNY13

Internet Week 2013 really brought out the fangirl in me. Joan Rivers and Fred Armisen were both satisfyingly smart and hilarious, while proving to be right at home at an event dedicated to all things webby. They both expertly spoke about the intersection of tech

By Fusion Staff
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