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January 14, 2016

HBR Covers the Death of a B2B Salesman – and Media Relations

My friend Neal Schaffer shared an interesting Harvard Business Review article, How More Accessible information is Forcing B2B Sales to Adapt. The story questioned the role and relevancy of the B2B sales team in a digital world. There were also some great takeaways for marketing (it's

By Bob Geller
January 5, 2016

Here's a Pitch: Get Tech Savvy, take a PR Briefing

NY Times reporter Farhad Manjoo wrote a nice story that highlighted the growing problem of tech illiteracy and its implications.  He wrote: "People in the tech industry… act as if the products they build sit at the center of everything. But this year, the techies were

By Bob Geller
December 15, 2015

Meetup Explores the Art of the PR Pitch

The NYC PR Innovators meetup hosted a session on The Art (and Science) of the PR Pitch at District CoWork last week, where I participated as a panelist. Over 50 people attended, and organizer Erin Commarato ran a very lively and interactive session. I am new

By Bob Geller
December 10, 2015

CUNY Meetup Showcases Journalism Startups

If you work in PR, it is good to keep an eye on the world of media innovation.  You don't want to be the last to hear about the up and comers - e.g. the next BuzzFeed or Vice.   Some journalism startups aim to breathe

By Bob Geller
November 17, 2015

When Hashtags Become a PR Disaster

By David Berezin, Intern   Trending hashtags are an opportunity to gain attention for your brand. If you include a popular hashtag in one of your brand’s tweets, that tweet could be seen by thousands – if not millions – of people. Before you use a trending

By Fusion Staff
November 12, 2015

Singles’ Day on Chinese Social Media

This latest in our PR in Asia series was contributed by guest blogger Eiffy Luo, a multimedia story teller who discovered her passion for business and journalism through work at TheStreet.com, Reuters and the New York Times. The post is about Singles Day (11/11), which started

By Bob Geller
October 22, 2015

7 Amazing Technologies from October's NY Tech Meetup

By David Berezin, Intern Earlier this month, NY Tech Meetup hosted its October tech meetup, which featured live demos from several amazing tech companies. These are some of the technologies featured: Plucked Plucked is a web app that provides high school students with unlimited free college applications, as

By Fusion Staff
October 12, 2015

Why You Shouldn't Censor Customer Complaints on Social Media

  By David Berezin, Intern Halloween may be rolling around, but thanks to a huge social media blunder, Party City has a lot more to worry about than selling costumes.  The retail chain came under fire for removing a customer complaint on its Facebook page. The complaint came

By Fusion Staff
September 24, 2015

Ted Underwood on Topic Modeling and PR

I like to follow developments in unstructured data and text mining.  Advances in these areas can mean big things for PR and social media marketing.  The din is only growing in social media chatter and online content. Those with the best tools will be better

By Bob Geller
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