We have dispelled myths about how PR works in Asia, and offered tips for getting tech news covered in China. This post focuses on WeChat, a messenger app that is one of the best ways to reach Chinese media.
Former Fusion PR intern Carmen Ren is
By Carmen Ren
We all know that in order to communicate effectively, PR practitioners need to understand the public well. In the multi-cultural context, this can be several times more challenging. (To me, it is also fascinating!) The efforts to understand our stakeholders from a foreign
By: Stephen Andrews, VP, Fusion PR As the highly contested nomination for the Democratic candidate continues with only a few states remaining and super delegates waiting to weigh-in, once again we see the political debate in a downward spiral. Obama