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Public Relations

June 27, 2016

Israeli Startups Join Axis Innovation at NYSE

I had the great pleasure of attending an event hosted by Axis Innovation this morning at the NYSE.  It featured presentations from nine hot Israeli startups and culminated in a visit to the floor of the exchange, where we watched the opening bell ceremony. Axis is an advisory

By Bob Geller
June 14, 2016

Social Media’s Life and Death: The Importance of Your Password

By: Matthew Fils-Aime In a string of database breaches that have left the likes of MySpace, LinkedIn, and Tumblr scratching their heads attempting to safeguard their users’ personal information, Facebook CEO Mark Zuckerberg is the latest to see his social media account compromised.  Zuckerberg’s twitter account

By Fusion Intern
May 12, 2016

Hannah and Her Sister Disrupt PR with Babbler

We started getting calls and emails from an interesting French startup called Babbler a couple of months ago. I agreed to meet with CEO Hannah Oiknine to learn more, as we like to be on top of the latest developments  here at Fusion PR. She explained

By Bob Geller
February 24, 2016

Social Media Week NY Seminar Wrap

If you are in PR or marketing, it is probably a familiar feeling.  You have some great news or content to promote - but it is really tough these days to get anyone to care.  Our Social Media Week New York seminar yesterday addressed the challenges and

By Bob Geller
February 10, 2016

No one Cares about Your News – Now What? Join us on 2/23

The game is changing in marketing and PR. There's increasing competition for the customer's attention. It's difficult to get anyone to care about news, content and brands. Traditionally, most sought press coverage to build awareness and credibility. However, it is tougher to get the media to

By Bob Geller
January 28, 2016

Did Fox Jump the Snark? (Brief History of Fake News Fails)

"Childishly written!" "A disgrace" These are the words most junior PR account executives fear hearing from clients about press releases submitted for review.  But it was Donald Trump that just said them, in tweets and interviews, about a statement that Fox News issued yesterday. Fox tried to use

By Bob Geller
January 20, 2016

Jackpot! Maximizing Exposure to Gain Followers

By Vincent Frazzetto, Intern   There is a lot of buzz around the $1 billion Powerball lottery regardless of the 1-in-279 million odds to actually win the drawing. People continue to pay into the hype of being the one in the equation. In today’s competitive capitalistic business

By Fusion Staff
January 14, 2016

HBR Covers the Death of a B2B Salesman – and Media Relations

My friend Neal Schaffer shared an interesting Harvard Business Review article, How More Accessible information is Forcing B2B Sales to Adapt. The story questioned the role and relevancy of the B2B sales team in a digital world. There were also some great takeaways for marketing (it's

By Bob Geller
January 5, 2016

Here's a Pitch: Get Tech Savvy, take a PR Briefing

NY Times reporter Farhad Manjoo wrote a nice story that highlighted the growing problem of tech illiteracy and its implications.  He wrote: "People in the tech industry… act as if the products they build sit at the center of everything. But this year, the techies were

By Bob Geller
December 15, 2015

Meetup Explores the Art of the PR Pitch

The NYC PR Innovators meetup hosted a session on The Art (and Science) of the PR Pitch at District CoWork last week, where I participated as a panelist. Over 50 people attended, and organizer Erin Commarato ran a very lively and interactive session. I am new

By Bob Geller
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