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Public Relations

November 17, 2015

When Hashtags Become a PR Disaster

By David Berezin, Intern   Trending hashtags are an opportunity to gain attention for your brand. If you include a popular hashtag in one of your brand’s tweets, that tweet could be seen by thousands – if not millions – of people. Before you use a trending

By Fusion Staff
October 22, 2015

7 Amazing Technologies from October's NY Tech Meetup

By David Berezin, Intern Earlier this month, NY Tech Meetup hosted its October tech meetup, which featured live demos from several amazing tech companies. These are some of the technologies featured: Plucked Plucked is a web app that provides high school students with unlimited free college applications, as

By Fusion Staff
October 12, 2015

Why You Shouldn't Censor Customer Complaints on Social Media

  By David Berezin, Intern Halloween may be rolling around, but thanks to a huge social media blunder, Party City has a lot more to worry about than selling costumes.  The retail chain came under fire for removing a customer complaint on its Facebook page. The complaint came

By Fusion Staff
September 24, 2015

Ted Underwood on Topic Modeling and PR

I like to follow developments in unstructured data and text mining.  Advances in these areas can mean big things for PR and social media marketing.  The din is only growing in social media chatter and online content. Those with the best tools will be better

By Bob Geller
August 11, 2015

The Best Way to Reach Chinese Media

We have dispelled myths about how PR works in Asia, and offered tips for getting tech news covered in China. This post focuses on WeChat, a messenger app that is one of the best ways to reach Chinese media. Former Fusion PR intern Carmen Ren is

By Bob Geller
August 10, 2015

Naughty or Nice? State of Tech Brand and PR Implications

Is the tech industry a land of opportunity, a growth engine of our economy; a place where coders garner huge salaries and entrepreneurs achieve the American Dream? Or is it is a hyper-aggressive frat party, where arrogant Masters of the Universe throw mad money around and Kool

By Bob Geller
July 30, 2015

[View the story "Engage NYC Digital Storytelling Conference" on Storify]

By Bob Geller
July 29, 2015

Twitter Begins to Make the eCommerce Push

By Leigh Kurtzman, Intern   With Twitter starting to lose its momentum slightly in 2015, it has finally decided to make the push towards e-commerce. Twitter has begun to make it easier for users to view products they might be interested in purchasing.  It is only in

By Fusion Staff
July 29, 2015

Do Millenials Care About the News?

By Leigh Kurtzman, Intern   As I was working on a media list earlier today to find publications targeted towards millennials, I came across many interesting articles that seemed to question whether or not millennials even care about the news anymore. I found that there have been

By Fusion Staff
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