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Technology

February 4, 2015

Find and Fill Open Spaces to Connect with Customers

While watching my kids play soccer years ago, I often heard the coach yell "Open Spaces! Pass to space!" The instructions might not make sense, but on the playing field they were obvious: the coach was imploring the team to pass the ball to an area

By Bob Geller
January 28, 2015

Secret to Creativity? Ditch the Phone! Get Bored!

Cell phones have been blamed for everything from frying our brains, to shortening attention spans and making us stupid. But new research shows that the biggest threat may be to our creativity.  It should especially be of interest to people in creative and info-driven fields

By Bob Geller
December 11, 2014

Tips for Getting your Tech News Covered in China

As I said in PR in Asia: Myths and Misconceptions, Fusion PR often hears from companies that want to get media coverage in China. To better understand how to do this, I asked Carmen Ren - a talented PR person (she is Chinese, and is

By Bob Geller
September 16, 2014

NY Times Columnist David Carr on Apple PR Playbook

It is an old saying in PR: "there is no accounting for taste." Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by "story energy". The media will inexplicably latch on and just fawn. These

By Bob Geller
June 24, 2014

A World without Phone Chargers

By Victoria Perlak (Intern) The days of power cords and chargers may be over in a few short years. Wireless energy is only continuing to grow and become more prominent in the US. Companies have been swift to hop on the wireless energy bandwagon. Starbucks was

By Fusion Intern
June 9, 2014

Learning with Twitter

By Victoria Perlak (Intern) Twitter is an invaluable tool to the public relations industry, as well as great way to connect with both friends and strangers. But this social media platform has also become a learning tool, a way for college students to actively engage in

By Fusion Intern
January 15, 2014

Remember When AIM Was Everything?

  By Erica Gossett (Intern) Think back to your first encounter with social media. Did you think it at the time that it would turn into a cultural phenomenon? If you’re a millennial, your first encounter with social media was likely with AIM, an online chat service that

By Fusion Intern
May 28, 2013

4 PR truths from Joan Rivers at IWNY13

Internet Week 2013 really brought out the fangirl in me. Joan Rivers and Fred Armisen were both satisfyingly smart and hilarious, while proving to be right at home at an event dedicated to all things webby. They both expertly spoke about the intersection of tech

By Fusion Staff
February 14, 2013

Tips for pitching broadcast media

A few weeks ago Fusionites had the good fortune of being able to pick the brain of a veteran broadcast journalist during our company wide education session. Our guest was straightforward, honest and humorous about what we were doing right and what we were doing…

By Fusion Staff
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