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April 18, 2016

Social Tools Summit Cheat Sheet

Seven sessions. Two trender chats. A great keynote, product speed case, and best of all the chance to meet and learn from very smart social media consultants, practitioners and technology innovators. There simply is no substitute for being at Social Tools Summit (well, accessing the live

By Bob Geller
April 7, 2016

See You Social Tools Summit in Boston Next Week

I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston next Tuesday, where I will be moderating a panel on influencer marketing. Neal Schaffer and Brian Mahony invited me back following last year's Boston event, which was a blast (see my blog wrap),

By Bob Geller
March 28, 2016

See You at Social Tools Summit Boston in 2 Weeks

I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston on Tuesday April 12, where I will be speaking about influencer marketing. Neal Schaffer and Brian Mahony invited me back following last year's Boston event, which was a blast (see my blog wrap),

By Bob Geller
March 21, 2016

Surviving an Ever-Evolving Field

By Cynthia Hurtado, Intern It’s no secret that the public relations field has been changing throughout the years. With the rise of social media and digital content, the industry has gone through a major shift. No longer are public relations professionals strictly focused on targeting

By Fusion Staff
March 16, 2016

Raising Seed Capital: Top Tips from NYETM

There is another great NY Enterprise Tech meet up tonight, on recruiting tech talent for startups.  Clearly I am late in blogging about February’s, which was about how to raise seed capital – so I am taking care of that now, with this post. The topic

By Bob Geller
February 24, 2016

Social Media Week NY Seminar Wrap

If you are in PR or marketing, it is probably a familiar feeling.  You have some great news or content to promote - but it is really tough these days to get anyone to care.  Our Social Media Week New York seminar yesterday addressed the challenges and

By Bob Geller
February 10, 2016

Social Media and Your Business

By Cynthia Hurtado, Intern Many business owners I know ask me for social media advice since I’m a millennial and have had some experience in the field. Truth of the matter is, not all businesses belong on all social media channels. There are a few businesses

By Fusion Intern
February 10, 2016

No one Cares about Your News – Now What? Join us on 2/23

The game is changing in marketing and PR. There's increasing competition for the customer's attention. It's difficult to get anyone to care about news, content and brands. Traditionally, most sought press coverage to build awareness and credibility. However, it is tougher to get the media to

By Bob Geller
January 28, 2016

Did Fox Jump the Snark? (Brief History of Fake News Fails)

"Childishly written!" "A disgrace" These are the words most junior PR account executives fear hearing from clients about press releases submitted for review.  But it was Donald Trump that just said them, in tweets and interviews, about a statement that Fox News issued yesterday. Fox tried to use

By Bob Geller
January 20, 2016

Jackpot! Maximizing Exposure to Gain Followers

By Vincent Frazzetto, Intern   There is a lot of buzz around the $1 billion Powerball lottery regardless of the 1-in-279 million odds to actually win the drawing. People continue to pay into the hype of being the one in the equation. In today’s competitive capitalistic business

By Fusion Staff
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