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Public Relations Tag

August 13, 2007

Tech Journalists Reveal Impact of Social Media

Some have said that social media like blogs, Wikis and RSS are a growing threat to journalists, especially in the tech sector (see the recent article "Tech Boom, Media Bust" in Forbes. Fusion PR recently completed an extensive survey of

By Fusion Staff
July 12, 2007

Traditional vs. Online Media Coverage

By Kara Anderson, Intern, N.Y. Interning at Fusion for a few months now, I’ve quickly noticed how growing and changing technology significantly affects the outlets we use for the exchange of information. In particular, during one of

By Fusion Staff
June 7, 2007

White Papers = Read Flags

By Paul Macchia, N.Y. While we are busy gaining exposure for our clients, white papers generated by the technical and product teams are often overlooked. Despite popular belief, white papers do not collect dust. According to an article from

By Fusion Staff
April 11, 2007

Props for "PR Props"

By Bob Geller, Senior Vice President, NY I got some nice responses to my PR Props post. The post related some positive signs for the PR profession. There was a comment and some emails in response. In particular, I

By Fusion Staff
March 13, 2007

Reflections on Progress: Looking Back and Into the Future

By Michael Hersh, Intern, L.A. The recent USA Today article by Kevin Maney, “A look back at many years of stops along ‘information superhighway’” charts the rapid pace of technological development as it relates to human development. In doing so, Maney’s reflections

By Fusion Staff
March 7, 2007

What is PR?

By Michael Lane, Senior Vice President, N.Y. As both professionals and an industry, we revel in our own mysteriousness. That’s why there’s so much confusion around how PR is defined. Time and again I’m asked by friends, family

By Fusion Staff
January 30, 2007

It's Easy Being Green

By Franco Barbara, IT Department In order to keep computer waste out of our local landfills I went online to find a new home for several old desktops and monitors from our offices. There are many organizations like the

By Fusion Staff
January 25, 2007

PR Note to VCs: We are on the Same Side!

By Bob Geller, Senior Vice President, NY As PR professionals, we, unfortunately, sometimes feel like we must run two types of programs: the ones we know from experience will work, and the ones we must use to placate VCs.

By Fusion Staff
December 19, 2006

Tis The Season of Giving

By Tara Settembre, Account Manager, LA This holiday season the L.A. office wanted to concentrate on the “public” part of Public Relations and give back during the holidays. So, in a great team building activity, our office donated time, hands

By Fusion Staff
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