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Technology

April 1, 2010

iPad – Heavyweights Weigh In

David Pogue, NY Times: "The bottom line is that you can get a laptop for much less money -- with a full keyboard, DVD drive, USB jacks, camera-card slot, camera, the works. Besides: If you've already got a laptop and a smartphone, who's going to

By Fusion Staff
December 10, 2009

How to Promote Your Blog and Keep it Fresh with Content

Bob Geller, Senior VP (@rgeller) I wrote two posts on Flack's Revenge recently that offer guidance to the growing number of companies that are launching blogs. The first post explains the various mechanisms you can use to drive traffic to the blog.  It includes advice for getting

By Bob Geller
November 11, 2009

Required Reading: "Behind the Scenes" in Tech PR

“So they put over 820 million whosawhatsits on the thingy and provided 2.0 Gigasomethings, coupled with a gizmo that drives another doohickey! …And that’s why we’re the leader in innovation.” Yeah. Right. What he said.

By Fusion Staff
November 3, 2009

Why Care about Fonts

Janet ParkSr. Account ExecutiveOne day on Facebook I got one of those little quizzes entitled, “What font are you?” I took the quiz with great trepidation, anxious with the fear that the result would be Arial or Comic Sans Serif (God forbid!). Luckily, I

By Fusion Staff
October 16, 2009

Hey Marketers: Don't Count Out the Developers!

By Suzanne McGee, Account Director, Fusion NY (@mcgeepr)Today' blog post by Max Kalehoff, entitled, "Are Marketers More Important Than Developers?," caught my eye. I’ve never thought that there was a difference in terms of involvement, strengths or needs when working with internal development or marketing

By Fusion Staff
July 31, 2009

Which came First? The Tech or the Fashion?

By: Aamir Syed, Account Coordinator, Fusion LA I’ll start with Kate Vandermeer’s own words…“Once upon a time, scientific advancement meant crease free fabrics and unusual surface textures, but now it’s all about Science as a muse. Chemicals, Metals, Industrial finishes, Acidic vs. Alkaline and the

By Fusion Staff
July 30, 2009

There's More To Life Than Twitter

By Samantha Evans, Intern (@samevans24)Every time I browse the latest PR-related blog posts and articles, the one reoccurring theme throughout almost all of them is social media. After reading some, it seems that having a smart phone in hand and being Twitter savvy is all

By Fusion Staff
July 28, 2009

Testing the Water in the Social Media Pool

By: Chris Michaels, Sr. Account Manager, Fusion LA If you’re reading this, chances are that you’re somewhat literate in Social Media. From news bureaus talking about their Twitter accounts to major blogs running in syndication on the NY Times and other “traditional media” outlets; social

By Fusion Staff
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