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Public Relations Tag

December 20, 2007

Gaining Online Visibility for your Blog Posts and News

By Bob Geller, SVPMost PR people are familiar with the term "Send & Pray." As a profession, we have learned to do better than simply blasting out press materials and praying that someone, anyone will cover the news.But how well do these tactics translate

By Fusion Staff
December 6, 2007

Distributing your Social Media Release

By Robert Geller, SVPThere has been lots of buzz in the PR industry lately about social media releases. It seems like more and more agencies and client companies are jumping on board with the concept, and I have seen a growing number of posts

By Fusion Staff
November 26, 2007

Social Networks and PR: Extending the Net

By Jordan Chanofsky, CEOI thought I would follow up on Bob Geller's post from last week, "Social Networking and Media Relations."An extension of this topic is moving from one-to-one friending to broader engagement that allows one to tap into the wider network made up of

By Fusion Staff
November 21, 2007

Social Networking and Media Relations

By Robert Geller, SVPIs social networking the next frontier in media relations? I explored this topic in my post on the Flack's Revenge blog earlier this week:"Based on conversations with a number of PR colleagues, most that I know are still feeling their

By Fusion Staff
November 8, 2007

U R the Media

By Bob Geller, SVPI saw a couple of posts this week that got me thinking (which is always a dangerous thing).On the Social TNT blog, Chris Lynn wrote about Social Graphs:A social graph is loosely defined, according to Brad Fitzpatrick, as “the global mapping of

By Fusion Staff
October 15, 2007

Social Networking and PR

By Jean Pitzer, Intern, D.C.Steve Rubel had an interesting post on his blog, Micro Persuasion, about the increasingly popular topic of social networking and its growing role in public relations. His post, “The PR Theater of Operations Will Flee Email for Social Networks,” recently expressed

By Fusion Staff
September 28, 2007

The Case for PR in a Web 2.0 World

By: Jordan Weil, Intern, D.C.I recently read an interesting article in The New York Times titled, “Word of Mouth, and How to Get It,” discussing the value of ‘word-of-mouth’ marketing. Surprisingly, it did not mention Web 2.0 as a tool for viral marketing.

By Fusion Staff
September 10, 2007

Survey Says…

By Bob Geller, Senior Vice President, N.Y.As promised, we are publishing the full results of our survey: “The Impact of Social Media on Technology Journalism.”You can download the full report in a PDF format below. The report includes details of our methods, goals, and results,

By Fusion Staff
September 6, 2007

Pulp to Pulp – Time Inc Shutters Business 2.0

By Suzanne McGee, Senior Account Manager, N.Y.Sigh, another one gone. Yes, Time Inc has decided to close Business 2.0 with no shot for someone to purchase and revive it. This announcement takes me back to the end of The Industry Standard along with the physical

By Fusion Staff
August 29, 2007

Best Email Day? Wednesday

By Tara Settembre, Account Manager, L.A. Ever wonder if there's actually a good day to send email? As it turns out there is. A recent report by eROI indicated that click rates were higher on Wednesdays, followed by Thursdays and Mondays.eROI also looked at time-of-day

By Fusion Staff
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