Author:Bob Geller

Startup PR Myths Busted, via NY Tech Meetup

The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. Every day founders, developers, service providers, journalists and VCs hold forth on a range of tech and entrepreneurship topics. It’s a noisy list, and the...

How NOT to pitch TechCrunch your ICO

I attended the ICORating Investment Summit in New York last week.  It was a day of great sessions and panels featuring journalists, investors and those behind successful ICOs. One session I was especially interested in was John Biggs' talk on marketing. He is a veteran tech...

Interview with Benedict Nicholson of NewsWhip

In my last post, I explained that social media data can be used to bolster PR efforts. E.g., knowing that KDnuggets scores higher than the NY Times for social media engagements about machine learning can be a big deal if you work in that space...

Social Media Data Drives Better PR Results

I have long held a fascination for Newswhip. Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put...

Pitch about Nothing, Post about Something

I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting. When I finally landed in PR (at the agency where I still work today), I learned I was good at this. But key experiences along the way led me to wonder...

ICOs, the new Press Release for a Blockchain World

Crowdfunding burst onto the scene years ago giving startups a way to not only raise money but also build buzz. I wrote that platforms like Kickstarter were the new tech PR press release. Now another form of crowdfunding is rising to prominence. ICOs (initial coin offering)...

Fixing Tech’s Image Problem

I am a PR guy. I build brands and polish images. My industry is technology. It is not my client (well, companies within tech are). But if it were, I'd say there's a problem. Namely I am getting tired of all the articles slamming the...

Lin Pophal on the Changing Field of PR

I've known Lin Pophal for years through her work as a writer for eContent, HR Executive, and others; have pitched her client stories and my own thought leadership topics (I'm in her eContent story on content curation tools). Earlier this year, Lin posted a Profnet about...

How Stone Temple Kills it with B2B Marketing Videos

https://www.youtube.com/watch?v=_7s2xT-xtWo I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back.  Then, I met Mark Traphagen, who participated in my panel on branding and...

Too Left Tweet: Brands Get Political at their Peril

via GIPHY The term "coffee break" took on new meaning this week as right-wingers smashed their Keurigs with baseball bats (the above GIF shows Jordan Klepper of The Opposition doing the same, as a spoof). The backlash came when Keurig and others tweeted about pulling ads from...